Privacy Policy
How we collect, use, and safeguard your data.
Last updated: February 2026
Makarska Exklusiv d.o.o. ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use our website and services, in accordance with the General Data Protection Regulation (GDPR) and applicable Croatian data protection laws.
1. Data Controller
The data controller responsible for your personal data is:
Makarska Exklusiv d.o.o.
Address: Makarska, Croatia
Email: privacy@makarska-exklusiv.com
Phone: +49 173 206 5450
For any questions regarding this Privacy Policy or our data processing practices, please contact us using the details above.
2. Data We Collect
We collect the following categories of personal data:
2.1 Information You Provide
- Account Information: Name, email address, phone number, password (encrypted)
- Booking Information: Check-in/check-out dates, number of guests, special requests
- Payment Information: Billing address (payment card details are processed by our secure payment provider)
- Communication Data: Messages, inquiries, and correspondence with us
2.2 Information Collected Automatically
- Device Information: IP address, browser type, operating system
- Usage Data: Pages visited, time spent on site, click patterns
- Cookies: Session and preference cookies (see Section 8)
2.3 Information from Third Parties
- Social Login: If you sign in via Google or Facebook, we receive your name and email from these services
3. Purpose of Processing
We process your personal data for the following purposes:
- Booking Services: To process and manage your villa reservations, communicate booking confirmations, and provide customer support
- Account Management: To create and manage your user account, authenticate your identity, and maintain your wishlist
- Communication: To respond to your inquiries, send booking-related notifications, and provide customer service
- Marketing (with consent): To send promotional offers, newsletters, and information about our services if you have opted in
- Service Improvement: To analyze usage patterns and improve our website functionality and user experience
- Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our terms and conditions
4. Legal Basis for Processing (Article 6 GDPR)
We process your personal data based on the following legal grounds:
| Purpose | Legal Basis |
|---|---|
| Processing bookings | Contract performance (Art. 6(1)(b)) |
| Account management | Contract performance (Art. 6(1)(b)) |
| Marketing communications | Consent (Art. 6(1)(a)) |
| Website analytics | Legitimate interest (Art. 6(1)(f)) |
| Legal compliance | Legal obligation (Art. 6(1)(c)) |
5. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:
| Data Type | Retention Period |
|---|---|
| Account data | Until account deletion + 30 days |
| Booking records | 7 years (legal/tax requirements) |
| Marketing consent | Until consent is withdrawn |
| Communication records | 3 years after last interaction |
| Cookie data | Up to 1 year |
6. Data Sharing and Third Parties
We share your personal data with the following categories of recipients:
6.1 Service Providers
- Hostaway: Our property management system provider, used to manage bookings and property availability. Hostaway processes guest data on our behalf under a Data Processing Agreement.
- Payment Processors: Secure payment providers who process your payment transactions.
6.2 Property Owners
When you book a property, we share necessary booking details (name, contact information, booking dates) with the property owner/landlord to fulfill your reservation.
6.3 Legal Requirements
We may disclose your data if required by law, court order, or to protect our legal rights.
We do not sell your personal data to third parties.
7. Your Rights Under GDPR
Under the GDPR, you have the following rights regarding your personal data:
- Right of Access (Art. 15): You can request a copy of the personal data we hold about you.
- Right to Rectification (Art. 16): You can request correction of inaccurate or incomplete data.
- Right to Erasure (Art. 17): You can request deletion of your personal data ("right to be forgotten").
- Right to Restrict Processing (Art. 18): You can request that we limit how we use your data.
- Right to Data Portability (Art. 20): You can request your data in a structured, machine-readable format.
- Right to Object (Art. 21): You can object to processing based on legitimate interests or for direct marketing.
- Right to Withdraw Consent (Art. 7): Where processing is based on consent, you can withdraw it at any time.
How to Exercise Your Rights:
To exercise any of these rights, please contact us at privacy@makarska-exklusiv.com. We will respond to your request within 30 days.
If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Croatian Personal Data Protection Agency (AZOP) or your local supervisory authority.
8. Cookies and Tracking Technologies
We use cookies and similar technologies on our website. Here are the types of cookies we use:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential | Authentication, session management, security | Session / 30 days |
| Functional | Language preferences, user settings | 1 year |
| Consent | Storing your cookie preferences | 1 year |
When you first visit our website, you will be asked to consent to our use of cookies. You can choose to accept all cookies or only essential cookies. You can change your preferences at any time by clearing your browser cookies and revisiting our site.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal data, including:
- Encryption of data in transit (HTTPS/TLS)
- Secure password hashing
- Access controls and authentication
- Regular security assessments
- Secure data storage with our hosting providers
While we strive to protect your personal data, no method of transmission over the Internet is 100% secure. We encourage you to use strong passwords and keep your account credentials confidential.
10. Contact Us
For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
Makarska Exklusiv d.o.o.
Email: privacy@makarska-exklusiv.com
Phone: +49 173 206 5450
WhatsApp: +49 173 206 5450
We aim to respond to all legitimate requests within 30 days. If your request is particularly complex, we may need additional time and will notify you accordingly.
11. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make significant changes, we will:
- Update the "Last updated" date at the top of this policy
- Notify registered users via email for material changes
- Display a notice on our website
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.
